AMHSUKOTI I ISRETNUOCNEGNHCUOTYLPEEDHTIWFLESRUOYESREMMTokushima Prefecture is located in the eastern part of Japan's Shikoku region. Tokushima has long been called the "Land of Awa," and the spread of indigo cultivation around the Yoshino River basin, one of the three most dangerous rivers in Japan, led to the protection and encouragement of indigo production as Awa Ai (Awa Indigo). While technicians worked to improve the quality of the products, Awa Ai dye was sold as a dye throughout Japan and became an abundant source of economic power, merchants brought back diverse cultures such as dance and song from various places, forming traditional performing arts such as Awa Ningyo Jyoruri (puppet theater). Indigo spread from Tokushima and was used for clothing, and became an integral part of daily life in Japan. A British, who visited Japan about 150 years ago, saw the abundance of indigo in their daily life and began calling the dye, "Japan Blue". The culture of indigo is still carried on today, and the blue indigo color was used for the official emblem for the Olympic and Paralympic Games in Tokyo held in 2021. With this backdrop, Tokushima offers visitors the opportunity to experience the utilization of nature and traditional culture inherited from long ago, as well as the precious experience of coexisting in harmony with other living creatures. This brochure introduces special content from Tokushima Prefecture for the eastern, western and southern regions. Why not take this opportunity to immerse yourself in the heart and soul that Tokushima Prefecture has nurtured?Indigo DyeingAwa Ningyo Jyoruri 02Overview of TokushimaPrefecture and Prologue
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