IMMERSE YOURSELF WITH DEEPLY TOUCHING ENCOUNTERS
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NOGERNRETSAE I I ISRETNUOCNEGNHCUOTYLPEEDHTIWFLESRUOYESREMMThe colorful leaves called Tsumamono that adorn Japanese food are one of the specialties of Kamikatsu, a culture born of the Japanese sense of beauty. In the past, mandarin oranges and lumber were the main industries in Kamikatsu Town, but the town was hit hard by the cold weather and the aging of the population, with the elderly accounting for nearly half of the population. To overcome these difficulties, a business was created to harvest, ship, and sell seasonal leaves, flowers, and wild vegetables as a job that can be performed by the elderly and women. Because the products are leaves, they are lightweight, beautiful, and easy for the elderly and women to work on. Farmers analyze order information and market information Summers in Tokushima are colored by the Awa Odori (Awa dance), which boasts a history of more than 400 years. It has flexibly changed its form in response to the changing times and has grown into a performing arts culture that has been handed down to the present day. It serves to strengthen people’s bonds across generations.from their own information network using PCs and tablets, and sell their products as the "Irodori" brand after conducting systematic cultivation management, which is highly appreciated by Ryotei restaurants throughout Japan.This business model, which allows elderly people to work lively using computers, has brought vitality to the town and is attracting nationwide attention as a model for regional development. This is an experience that can be enjoyed with all five senses by learning about the unique industries of Kamikatsu and coloring your meal with a sense of art.05Columns~Enjoy Japanese Food Culture from Kamikatsu~Enjoy a Wide Range of Beautiful Colors withMt. Irodori Walking Tour and Dinner Experience03

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